Why Retinal? Introducing: Moon Beam Retinal Elixir

Title

Sub-heading

0.1% Retinal + 2% Bakuchiol + 5% Niacinamide + 3% Squalene + 6% NZ botanical antioxidants to smooth and firm skin

All hail Vitamin A. If there is one thing to add to your skincare routine, it’s this. Vitamin A is every skincare lover’s favourite wrinkle-reversing, firming, clearing all-star miracle worker. Why do we love it?
- Gold-standard for anti-aging, it improves visible sun damage, fine lines and wrinkles
- Accelerates skin cell renewal and increases collagen production.
- Because it also exfoliates the skim, it also targets acne breakouts and tightens the look of pores.

Designed for NZ skin: We wanted to launch with a vitamin A serum because wrinkles and sagging can appear 20 years earlier in women in the Australia/ NZ, compared to our Northern hemisphere sisters [1]. By utilising the plants that have learnt to survive in these same extreme conditions, we can harness the plant antioxidants benefit for our skin in the same way they benefit the plants; protecting against future damage and repairing damaged skin cells to promote healthy, clear, luminous skin.

[1] https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC6001558/

Main Benefits

Smooth

Retinal boosts cell turnover, improves tone and texture, helps unclog pores, while also stimulating collagen production to ward off fine lines and wrinkles.

Firm

Retinal also thickens the dermis to slow down the formation of wrinkles and give you that bouncy, firm, pillowy skin surface.

ARE ALL VITAMIN A’S THE SAME?

Ohhhhh no... There are 3 forms of vitamin A - retinol, and retinoic acid, and the new-kid-on-the-block; retinAL - that collectively are known as retinoids.

Retinal is actually a different molecule to retinol. Retinal works 11 times faster than retinol
and is less irritating [2]. The reason for the lower side effect/ irritation profile of Retinal is that metabolism of retinal to retinoic acid occurs only by skin cells as they are differentiating. This creates a more steady and controlled delivery of retinoic acid to the skin cells and results in less of the irritating effects compared to tretinoin and other retinoids like Retinol [3].

[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699641/pdf/cia-1-327.pdf
[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699641/pdf/cia-1-327.pdf

RETINOIDS VS. BAKUCHIOL

Sometimes touted as ‘botanical retinol’, bakuchiol is actually a totally different thing.
Retinoic acid has the ability to connect to almost any skin-cell receptor site and instruct it to
behave like a healthy, younger skin cell. Through this process, retinoic acid sends nuclear
signalling to the skin’s deeper layers to amp up collagen and elastin production.
On the other hand, bakuchiol comes from the babchi plant and mimics vitamin E by healing
and hydrating compromised skin. Bakuchiol also contains terpenoids that have no structural similarity to retinol but have been reported to have similar effects on gene
expression and is clinically comparable to retiniods in its reduction of wrinkles and
photoaging.
In fact, research shows these two ingredients work really well together, and here’s why:
bakuchiol’s potent calming and stabilising properties let retinoids work better and increase
skin’s tolerance to this well-studied ingredient4 5

. We strategically combine retinal and
bakuchiol, as well as adding another natural form of Vitamin A; NZ Alpine Rosehip, to
multiply the wrinkle-smoothing, firming benefits.

WHAT IS “CLEAN RETINAL”?

A safe derivative of Vitamin A without BHT or BHA. Many other retinoids are stabilized with
preservatives including BHA and BHT. Why don’t we like them? BHA and BHT can induce
allergic reactions in the skin6

. The International Agency for Research on Cancer classifies

BHA as a possible human carcinogen7

. The European Commission on Endocrine Disruption
has also listed BHA as a Category 1 priority substance, based on evidence that it interferes
with hormone function8
.

Because of our retinal is encapsulated in sophisticated delivery system, we can avoid using
any preservatives that do not adhere to our clean philosophy.

The Botanicals

We pair our Retinal, Niacinamide, Bakuchiol and Squalene with wild-crafted active New
Zealand botanicals for extra firming, smoothing and nourishment. New Zealand has some of
the highest UV radiation in the world, and the plants have had to evolve to protect
themselves. These botanicals allow your skin to stand up to the harshest conditions.

2% Native Marine Sea Algae, hand-harvested off
the Southern coast of the South Island of New
Zealand. This sea algae pumped full of
antioxidants from arctic streams that come up
from the Antarctic, which brings a plethora of

antioxidants and rich minerals, providing long-
lasting hydration and nourishment.

Title

Sub-heading

2% Harakeke Flax - a native New Zealand flax packed with
some of the highest counts of omega fatty acids (70%
linoleic acid and 20% oleic acid) in any flax which aids in
the health of our skin’s natural barrier and helps to seal in
hydrating and moisturising properties. The phytosterols in
New Zealand Flax seed oil help to ease redness and
irritation, while the oil’s antioxidants contribute to fighting
surface free radicals.

Title

Sub-heading

2% Wild-harvested NZ Alpine Rosehip which
thrives on exposed and freezing mountaintops. A
natural form of Vitamin A and fatty acids,
especially omega-3 (linolenic acid) and omega-6
(linoleic acid), rosehip softens skin and improves
skin barrier function

These ingredients all work together synergistically to give a smoother, firmer, bouncier skin.